Domotix was established in 2003 when its two founders decided to focus on high-end professional home automation in both the residential and commercial sectors. This involved offering installations for offices, luxurious hotels, museums, studios, gyms, restaurants and also private residences.

The market for this product was huge. Therefore, it was very important for Domotix to develop a home automation product that also took account of the surrounding environment and emphasized it aesthetically. This would allow the technology to synergistically unite with the interior architecture.

With entrepreneur Gianluca Ortolani, we explore the world of “digital living” and systems integration that manage all the devices and functionalities in a given environment; integrating light, air conditioning, home theater systems, and multi-room audio with automatic openings, antitheft devices, video surveillance and remote controls.

“We don’t do electric installations, but by collaborating with architects and designers, we work with complete designs and also pay attention to the aspects of design for quality installations,” Ortolani explains. “We are always looking for solutions that are the least impacting as possible from the aesthetic perspective. Our objective is to resolve any issue relating to simplifying the use of technology at home.”

Although 80 percent of the company's sales are in the residential sector, Domotix has gained experienced in luxury hotels, a market that is still young to the home automation field. Specifically, the company worked with automating and managing the common areas, from the reception desk to the conference rooms through the wise management of technology, design, light and music.

One example of this happy union between technology and art is well summarized by one of Domotix’s recent installations, the “Rosa dei Venti,” an elegant box that combines four different perfumes with different shades of color and intensities that can create a relaxing or energetic atmosphere. Or we have the “Diabolo” that, with its engaging design, combines light and sound.

Ortolani explains that the decision to not directly enter the electric home automation market is from the choice to not identify with just one kind of product. “We don’t sell the product first, but we offer the solution — the answer to the customer’s specific needs. Our goal is to enhance the interior environment, making it technologically advanced but also enjoyable.”

Years ago, Ortolani adds, the main problem was to make the user understand the advantages of having a high-level home automation system. The needs that this class of products met were in fact perceived as secondary, at least at first glance. But later on there was an increased level of satisfaction with using such systems, so then home automation became increasingly popular.

“Today, the difficulty that we face is helping customers understand the differences in having a home automation system. Today the market has expanded, offering systems that can be easily installed but have some limitations.” Ortolani concludes.

“To us, the key to success is to offer an overall design that unites system integration and technology with the skills refined by an interior designer.”